Companies understand the value that data provides to their business. Access to relevant data determines the customer experience, risk exposure, or success of new business models. Increasingly, companies are looking outside of their four walls to acquire external data for better insights and competitive advantages. Access to relevant external data signals can help companies outperform competitors by powering improvements in growth, efficiency, and risk management.
This session will discuss:
- The importance of external data
- Impact examples
- Challenges with external data acquisition
- Technology considerations for simpler access
Mohammed Aaser, McKinsey & Company
Mohammed Aaser is Chief Data Officer at McKinsey & Company, where he leads McKinsey’s efforts on Data Innovation, which includes the development of new data assets, partnerships with data providers, deployment of data management technology, and the creation of a robust data culture.